Stan the Donut Man

Seasonal Retail | Logo Redesign

Stan the Donut Man is a famous donut store in the Miami Valley. Stan, the owner of the shop, dedicates his time to making donuts every day and knowing his customers on a personal basis.

The goal was to reflect Stan’s fun personality and work ethic in his brand. His logo is based on an image of him with colors incorporated from his old logo. Also designed was a 2020 New Year’s campaign for his shop. The zeros are donuts with bites in them to compliment the logo. The golden twos are reminiscent of helium balloons commonly used for celebrations. Deliverables include a donut box, donut bag, coffee cup, gift card with sleeve, stickers, pins, and a magazine advertisement.