Omega 7

Brand Guidelines

This brand identity was created for an online gaming presence on Discord, called “Omega 7.” All members of Omega 7 are close to one another through their gaming jargon and knowledge. This logo resembles a gaming key on a keyboard. A creative mark on top the key is their Omega symbol. The bold lines help exaggerate the key’s modern 3D element.

 
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Color Palate

This color palate is based on the old brand’s colors.

 
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Brand Textures

These textures resemble gaming and computer elements. The top texture replicates a circuit board, but uses the Omega 7 logo within it’s pattern. This texture symbolizes Omega 7’s connections built within their community, aka “networking.”

The second texture illustrates a keyboard. The blue keys highlight what gamers use to move their avatar around.

These textures can be applied on the website, photography, or to fill in white space. Do not make these textures large or the main focus. Lower the opacity to about 25% when in use (.png provided).

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